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UNIT 1-4
TV ADVERTISING
World Mental Health Campaign Deconstruction
World mental health day advert
- Preproduction
As a group we are producing a TV campaign for WMHD 2021 – these were our initial ideas;
Option 1:
Talking heads, talking to camera, no activity, with the same background
Option 2:
Talking head, talking to camera, no activity, with different backgrounds
Option 3:
Student is in different locations, taking part in different activities and they turn to camera to say their line.
We chose option number 2 – it’s the most realistic within the timeframe but more interesting than using the same background.
World Mental Health Day
- Our Campaign
This is my edit of us making our own World Mental Health Day campaign. We filmed it using the whole class so we had a variety of crew members working; lighting, cameras, and audio recording. This also allowed us to have multiple people featured although we couldn't include too many people or we'd run over 30 seconds of content. We used 5 different actors in 5 different locations around the College representing different facilities for different people.
World Mental Health Day
- Our Campaign - BTS
Green Screen Test Edits
My own advert
More Creative - ADVERT
PRE-PRODUCTION
The initial idea is to create a 30-second to one min advert for more creative solutions based in launceston.
My idea is a fast paced video of lots of different shots and angles of machinery and hand production of whatever project is running through the business at the time, whether that is close ups of awards being made or hands on action of graphics application to vehicles.
the music plan is to be upbeat and modern and to manipulate the music to fit the length of the advert in a subtle way.
obviously editing a well known song will be noticeable but it will improve the layout and structure to the advert.
More Creative - ADVERT
above is my finished product of the advert.
the song chosen was 'figure it out' by royal blood to represent the upbeat and fast scene changes, I fairly heavily edited the song to FIT THE LENGTH AND THEME OF THE ADVERT BUT I THINK I STILL MAINTAINED THE DYNAMIC AND MADE THE ADVERT APPLY TO A LARGER AUDIENCE.
THE MAIN PROJECT FOLLOWED IN THE ADVERT IS CARBON NEUTRAL CORNWALL WHICH THE PROJECT WAS TO CREATE THESE LARGE STANDS WHICH REPRESENT TREES WHICH PEOPLE CAN WRITE ON A TAG SOMETHING THEY WILL DO TO HELP REDUCE CORNWALL'S CARBON FOOTPRINT AND HANG IT ON THE TREE.
THE GOOD THING ABOUT FOLLOWING THIS PROJECT WAS THAT ALL OF THE PRODUCTION WAS IN ONE DAY AND THERE WAS LOTS OF DIFFERENT ELEMENTS OF MACHINERY AND HAND MANUFACTURING TO FOLLOW, THIS HELPED MAINTAIN A GOOD AND INTERESTING ADVERT WHICH COULD SUPPORT THE FAST CUTS OF 2-4 SECONDS WHICH TOTALED THE ADVERT LENGTH AT 54 SECONDS.
ONE THING I REGRET NOT FOCUSING ON WAS COLOUR GRADING, AT THE TIME OF EDITING THE ADVERT I WAS NOT CONFIDENT IN COLOUR GRADING FOOTAGE. HOWEVER I HAVE LEARNT FROM THAT AND NOW I AM PRETTY CONFIDENT WITH COLOUR GRADING.
Feedback
Evaluation
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